Growth Trajectory Attracts Top Retail Media Execs to CitrusAd

CitrusAd, the world’s fastest growing retail media platform has accelerated executive staffing as retailers and brands look for expertise in deploying optimal ecommerce strategies. CitrusAd’s technology started by helping retailers utilize their first party data to serve up personalization through sponsored products and display ads.

Read More : Latest Version of Unisys Stealth® Features New Automation & Visualization Tools To Accelerate Deployment and Simplify Management

Cofounders, Brad Moran and Nick Paech did not stop there, as their team grew, they listened to what the market needed and built out other features that retailers and brands wanted. That flexibility and nimbleness is paying off by attracting new retailers, brands and talent. Three notable recent hires include Dana Concepcion, Maris Kastanos and JR Crosby­– all well-respected industry leaders.

Retail media veteran, Dana Concepcion, has been laser focused across the world’s leading CPG brands throughout her career in leadership roles at HookLogic and later Criteo. Most recently she led the CPG team at Criteo with extremely strong growth the last two years. She brings 15 years of ad tech and retail media sales experience to her new position at CitrusAd, as SVP, Media Sales. Concepcion will be responsible for sales across CitrusAd’s sizeable media network, ensuring client success, leading a group of talented sales and client solutions managers, and driving strategy and sales excellence.

Read More : SalesTechStar Interview with Scott Lasica, Chief Sales Officer at Stream

Maris Kastanos joins CitrusAd as Sr. Director of Sales, Media Network, after spending the last seven years at HookLogic and Criteo. Kastanos developed and managed the Chicago market from the ground up at HookLogic. Like Concepcion, Kastanos was one of the top revenue drivers at HookLogic, which helped attract Criteo to purchase the start up.

Over her 12 years of digital media experience, she has worked with Fortune 500 companies, building relationships across CPG, consumer electronics and toy brands, most recently helping them understand the value of retail media.

Read More : Three Ways to Measure Whether Sales and Marketing Teams are in Sync