Prather brings three decades of retail experience to lead EDITED’s marketing strategy as the company furthers its product offering and expertise into new markets and retail verticals
EDITED, the leader in Retail Intelligence, Market Strategy and Enterprise data, today announced that Juliana Prather has joined the company as its first ever Chief Marketing Officer. In this newly created role, Prather will join EDITED’s senior leadership team and lead marketing initiatives to elevate EDITED’s product line of Retail Intelligence solutions as the company continues its mission to help retailers win during these disruptive times.
“Thanks to an amazing team of industry insiders and analysts, EDITED has changed the way retailers make decisions every day that drive revenue”
“As we looked to expand EDITED’s presence, it was imperative that we bring on a strong leader who not only has the global expertise in leading robust marketing programs, but also a true understanding of the needs and challenges that today’s retailers face,” said Julia Fowler, COO and co-founder, EDITED. “With nearly 30 years of experience as a global marketing leader for some of the most respected fashion brands in retail, Juliana was the perfect fit. With her successful track record in helping companies drive global initiatives, grow their digital brand presence and develop consumer-centric marketing campaigns, we’re excited to have her on board to help EDITED reach new heights.”
“Thanks to an amazing team of industry insiders and analysts, EDITED has changed the way retailers make decisions every day that drive revenue,” said Prather. “Our technology and services have a critical impact for our clients as the growth of omnichannel retail and global issues like supply chain disruptions require a more real-time, data-driven approach. While fashion is always changing, I am committed to building a consistent brand vision for EDITED, furthering its reputation as a strategic essential that empowers retailers and brands to make informed data-backed decisions and stay ahead of their competition.”
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Juliana built her career in global retail and brand strategy, starting in worldwide sales for iconic accessory brands such as Givenchy and Nine West Group. Fluent in three languages, she is passionate about building brands for growth and driving results from a global perspective. She traveled extensively to Asia and Latin America as the leader for Liz Claiborne’s portfolio of brands and has built successful teams in the U.S. and globally.
Most recently, Prather was a principal consultant at Grant Juerey, where she developed and launched the Strategic Greenhouse, a proprietary workshop designed to help founders develop compelling brand stories and formulate strategies for obtaining pre-seed investments. Prior to that, Prather was the CMO at The Marena Group, where she designed and executed growth strategies to expand and elevate the brand, driving business domestically and opening up new distribution globally. Previously, Prather served in high level marketing roles for brands and retailers including Maidenform and Superga. She studied International Relations at Stanford University and received her master’s degree from Columbia.