Formerly of Sorenson Media and Simulmedia, Jason will lead the company’s expansion out of new NYC office
Data Plus Math (D+M), a leader in cross-platform TV and video attribution, ROI and conversion metrics, announced the hiring of Jason Moe as the company’s Vice President of Business Development.
In his role, Moe will establish a Data Plus Math office in New York, NY, spearheading efforts to develop and expand the company’s large programmer and MVPD customer base in New York City.
More specifically, in conjunction with the sales, marketing, and executive teams, Moe will work with new business prospects and publishers looking to adopt Data Plus Math’s attribution platform. He will also generate new partnership opportunities within the industry, including technology and data groups, to further enhance and expand D+M’s data agnostic capabilities.
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“Moe is a strong addition to our business development team and will be an excellent resource for our New York clientele,” said John Hoctor, CEO of Data Plus Math. “His prior experience within the TV industry, specifically with attribution, will be valuable for fostering partnership opportunities and enable publishers to further consider closed loop reporting based off of any success metric.”
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Prior to joining Data Plus Math, Moe served as the Senior Director of Network partnerships at Sorenson Media, an addressable platform that was the first to bring IP delivered addressable advertising to linear TV. Additionally, Moe was the Director of Partner Relations at Simulmedia, where he grew and managed the publisher side of their business.
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