Radial, the leader in omnichannel commerce technology and operations, announced the evolution of Radial Order Management (ROM) with the launch of ROM 20.2. ROM is Radial’s differentiated approach to order management and unified commerce, developed specifically for retail and backed by over 30 years of direct-to-consumer expertise. The updated user experience capabilities in ROM 20.2 allows retailers within Radial’s network to develop greater efficiency around picking, packing and shipping product, so they can get more orders out daily and cut costs. Retailers also gain more direct order management control, including the ability to make configuration changes in real-time across the entire order workflow, so brands can remain nimble in the face of ever-changing shopping conditions.
“The COVID-19 pandemic has dramatically changed consumer shopping behavior and expectations, driving increased ecommerce orders and store fulfillment volumes,” said Prashant Bhatia, Senior Vice President of Technology Services at Radial. “It is utterly essential that retailers have complete control of their order management system, so they can adjust to new shopper preferences and pivot quickly based on external factors, such as stores re-opening on different schedules and fulfillment centers opening and closing day-to-day. We are thrilled to better help our clients navigate the ‘next normal’ and beyond.”
Read More: UST Global Announces New Offerings As More IT Operations And Workloads Are Shifted To The Cloud
In the wake of COVID-19, omnichannel operations have become a necessity for survival. Radial’s clients have seen steep increases in store fulfillment volumes with the rise of buy online, pick-up at curbside (BOPAC) and buy online and pick up in-store (BOPIS) options, indicating it is more important than ever that retailers are efficient with the picking, packing, shipping and pick-up process. Having these strategies in place across a digital and physical footprint is now even more crucial to the bottom line, as many consumers prefer BOPAC or BOPIS options to minimize health risks while getting product in-hand immediately. ROM 20.2 is designed to help build efficiency with in-store fulfillment, while providing access to turn fulfillment locations on and off in real time – from specific stores to regions to entire store networks. ROM 20.2 offers retailers deep inventory visibility and order orchestration, ensuring orders are allocated to the right location while saving on supply chain costs.
Read More: SalesTechStar Interview With Trent Mayberry, Chief Digital Officer At UST Global