Company closes private funding for $1.3 million with participation from Wisz
Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced that it added Justin Wisz as CEO.
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“Mass adoption of Emotion AI is no doubt coming to marketing and advertising, but we want to be the ones who do it ethically.”
Wisz, co-founder and former CEO of Vestorly, an AI content marketing platform, will focus the company on providing an alternative, revelatory dataset to brands and content creators while giving consumers the ability to monetize their data.
“We’re very pleased to have Justin join and lead Truthify’s efforts,” said Kevin Knull, Truthify’s Co-founder and Executive Chairman. “His executive leadership, venture investment and board experience in the areas of AI, consumer intelligence and digital marketing bring the perfect skill set for the company’s launch of Earn Per View®.”
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Using Emotion AI to measure authentic reactions to mobile video content, Truthify’s Earn Per View® gives brands, content creators and researchers the ability to motivate consumers to view videos that are 30 seconds or less by compensating them in an immediate micro-transaction in exchange for their reaction data.
Consumers do not release any personal data until the transaction is complete, and brands acquire real-time emotional reactions, verified views, and authenticated leads. Brands may also choose to send non-compensated videos for completely anonymous participation by consumers, or can compensate for anonymous campaigns if they wish.
“Truthify’s use of Emotion AI is a revolutionary approach to the old problem of measuring authentic engagement, and its embodiment in a mobile app benefits brands and consumers alike,” said Wisz. “Much of my career has been focused on building ways to generate qualified leads with content marketing. Truthify can be the closest to achieving that while keeping user privacy at the forefront. I’m honored to be part of this mission and this team of seasoned executives.”
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