Shortly after TikTok announced their TikTok For Business platform, premiere marketing consultancy Hawke Media became one of the first to partner with TikTok. The leading destination for short-form mobile video, TikTok holds the number one spot for social media app downloads, having surpassed one billion downloads in 2018 and beating Facebook, Instagram, Snap, and YouTube. The TikTok team is currently training Hawke Media’s paid media team as experts on the platform so that Hawke can provide its 400+ active clients with a leading new and alternative advertising platform.
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“From a marketing perspective, we believe TikTok has the DNA to be a true contender in generating strong ROI for our clients,” says Hawke Media Founder and CEO Erik Huberman on the announcement of the new partnership. “We are very excited to partner with TikTok to help brands realize this potential.”
While TikTok just recently announced its platform for marketers, the brand has been growing rapidly for a while. According to reports in January, its revenue was on track to skyrocket over 300 percent by Q4 2020. In the US alone, its revenue is expected to hit $500 million this year.
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Due to TikTok’s ability to creatively engage and connect with users through feelings, actions, and sounds, it stands out from other advertising platforms. For marketing agencies like Hawke Media, the originality and authenticity of TikTok opens an entirely new window of opportunity for the brands it works with to create content that speaks to people and invites the community to join in on the conversation. The TikTok creator community brings their whole selves to their content and shares the content globally, which presents a new opportunity for Hawke marketers to get creative and go viral around the world, reaching diverse audiences across cultures, ages, ethnic groups, and languages within a matter of hours.
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