OpenMarket, an Amdocs company, today launched indigo, a new type of mobile engagement platform designed to help businesses more easily and effectively communicate with their customers and employees. The cloud-based platform will transform how millions of companies across the world re-establish themselves as they emerge from COVID-19 lockdown – as consumers continue to navigate the disruption caused by the pandemic, mobile messaging will be an even more important and trusted communication channel.
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“Communicating with your customers and employees has always been important, but getting that communication right, is now critical”
indigo by OpenMarket, has been built with insights gained from trillions of messages transported by OpenMarket over 20 years. It empowers less technical people with little or no mobile messaging expertise to set up best-in-class, automated and optimized campaigns across SMS, RCS and MMS.
The powerful new platform features templated campaigns (created by domain experts), in-built best-practice insights, artificial intelligence, advanced spam and smishing filters and direct access to a global, multi-channel messaging network. It will also help brands to more deeply understand customer behaviour and campaign performance by enabling real-time querying, data visualizations and in-depth reports. All of this will enable brands to transform their CX by helping them deliver empathetic messages to their customers around the world in the moments that matter most to them.
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“For too long businesses have been held back by the complexity of the mobile ecosystem,” said Jonathan Morgan, CEO, OpenMarket. “According to our Empathy in the Age of AI research1, which surveyed more than 4,000 consumers and 600 customer-focused leaders, an overwhelming majority of CX leaders are calling for communication platforms that are easy to use, easy to integrate and provide customer insights to improve their CX journeys. indigo has been designed specifically to address these needs. With the launch of indigo we are taking huge strides in our journey to remove friction and create flow for our customers and our customers’ customers.”
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