Dun & Bradstreet, Inc., the New Jersey-based B2B data provisioning company, announced the launch of a new sales acceleration solution —D&B Hoovers. The new sales tech solution will combine Dun & Bradstreet’s commercial database and prospect intelligence.
D&B Hoovers is branded as an intelligent, intuitive and integrated sales acceleration platform that enables salespersons to target leads more strategically and enhance sales productivity in shorter sales cycles. D&B Hoovers draws intelligence from d&b’s core information assets, helping users to align for account-based success and grow revenues.
“Businesses of all sizes have the opportunity to grow by better leveraging today’s enhanced software and technology to more quickly drive pipeline and garner marketing ROI,” said Rishi Dave, chief marketing officer at Dun & Bradstreet, in a statement.
“D&B Hoovers is the best solution for enabling sales and marketing teams to align around the same connected, dynamic data and analytics to make their efforts more impactful, and help them go to market and close deals at a faster rate.”
D&B Hoovers is the result of the unification of insights-rich d&b data and robust Avention OneSource platform. The new sales acceleration platform provides deep account insights to support creation of account-specific messaging and content, delivered through salestech ecosystem connectors like CRM, MAP, web personalization and advertising campaigns.
Various components of D&B Hoovers
SmartLists
A dynamic feature that updates sales teams on top opportunities and provides Business Intelligence, analytics, and account-based scoring. It has 175+ search filters for precise targeting based on NLP and conceptual search.
CRM QuickView and Automation Integrations
A quick integration that uses D&B Direct API to channel real-time intelligence into sales and marketing applications. It provides seamless access to account intelligence over an intuitive dashboard with automated workflow. Top features include – triggers, alerts, IdealProfiles and Conceptual Search, as well as mobile-ready sales acceleration solutions.
Lead Builder: Targeted Lists
Lead Builder is the foundation of D&B Hoovers for an effective marketing and sales, helping users hit the “sweet spot” of the market with enhanced engagement. It helps in building customized marketing lists for Direct Mail Campaigns, Telemarketing, Email, and Messaging.
Hoover’s Solution Advantage
This is an all-inclusive unified feature for sales, marketing, business development and other verticals, making it easy for users.
Back in January when D&B acquired Avention, President and COO Josh Peirez mentioned how the company saw a natural fit between the two companies and committed to offering best-in-class technology for B2B marketers and sales pros. D&B-Avention formulations won’t stop at D&B Hoovers. In coming months, the integration will add more teeth Dun & Bradstreet’s Sales Acceleration product portfolio. The current portfolio includes Hoover’s, Avention, NetProspex, and Strategic Alliance. In totality, the combined package of these products has generated more than $200 million in 2016. For 2017, D&B Hoovers is a welcome addition.
n coming months, the integration will add more teeth Dun & Bradstreet’s Sales Acceleration product portfolio. The current portfolio includes Hoover’s, Avention, NetProspex, and Strategic Alliance. In totality, the combined package of these products has generated more than $200 million in 2016. For 2017, D&B Hoovers is a welcome addition.