Companies Like Pandora, Adobe and Zillow Have Seen Sales Productivity Triple Using Outreach’s Sales Engagement Platform
Outreach, the leading sales engagement platform, has announced that it has secured $30 million in Series C financing. The funding round was led by DFJ Growth, with participation from existing investors Mayfield, MHS Capital, Microsoft Ventures and Trinity Ventures. New investor Four Rivers Group also added to the round, bringing Outreach’s total funding to date to $60 million. The Seattle-based company currently supports more than 1,200 sales teams and over 15,000 reps.
In addition to its new financing, Outreach is unveiling a major update to its platform. The New Outreach includes a redesigned user interface, embedded analytics, and expanded capabilities to serve the entire sales team. Outreach was recently named a Rising Star on the Forbes World’s Best 100 Cloud Companies List.
Series C Funding will Help Outreach Grow in New Era of Sales Excellence
Outreach’s sales engagement platform has been shown to triple the volume of meetings and increase qualified pipeline for front-line sales representatives. Outreach automates outbound selling through customized workflows and logs all activities in existing CRM systems – solving the problem of sales teams wasting time on administrative tasks which typically result in less than half of their time being spent actively selling.
“Like many industries, technology is transforming sales from an art to a science,” said Manny Medina, CEO of Outreach. “Sales is no longer about following up on inbound leads and hunting for a few big deals. It is about sales excellence – predictably executing the right selling activities at the right time. Outreach is ushering in this new era of sales excellence and will continue to find new ways to increase sales productivity across a wide variety of industries.”
Vision to Expand Leadership to Scale Sales and Marketing
The new financing will be used to expand Outreach’s product development and engineering teams as well as scale sales and marketing. Sam Fort, Partner, DFJ Growth, will join the Outreach Board of Directors.
“Outreach meets a tremendous need in the sales and marketing space, as evidenced by their rapid growth and glowing customer reviews,” said Sam Fort, Partner, DFJ Growth. “The opportunity for a platform that simplifies and automates the sales process is massive and we are thrilled to have Outreach join our portfolio.”
Currently, Outreach automates and prioritizes customer touch points throughout the sales process to achieve accelerated results. Customers rely on Outreach’s sales workflow, automation, email marketing and outbound analytics to drive higher revenue per sales rep. Being funded by DFJ, the VC firm that has invested in Baidu, SpaceX, Tesla and close to 300 other companies, Outreach is expected to further grow its sales engagement platform in coming weeks.