Sharpen Technologies, developers of the agent-first omnichannel cloud contact center platform, has promoted Murph Krajewski to Chief Marketing Officer. In his new role, Murph will oversee the company’s branding, while managing its digital, demand generation, advertising, public relations, consulting, and analyst programs.
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“He has a deep understanding of our product and a passion for telling the Sharpen story.”
“We’re excited to have Murph in this newly created role,” said Sharpen CEO Bill Gildea. “He has a deep understanding of our product and a passion for telling the Sharpen story—specifically how our agent-first platform translates into an improved contact center performance and ultimately a better customer experience.”
“Great technology in a vacuum, without the ability to properly position it to the marketplace, is a non-starter,” Gildea added. “Murph has a unique, creative ability to simplify what is a complex technology and explain its value to diverse audiences.”
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Murph has more than 20 years of experience in the contact center space, serving in a number of positions throughout his career in IT, customer service, and marketing, giving him an unparalleled insight and perspective into the business. He joined Sharpen in 2016 as creative director and was quickly promoted to vice president and then senior vice president. Before Sharpen, he spent 16-years at Interactive Intelligence, now Genesys. Murph is a frequent speaker at industry conferences and is an often-cited source and contributor to national media outlets including Forbes, Inc., CustomerThink, and No Jitter.
“The power of the agent experience to connect humans in meaningful ways continues to be one of the most compelling stories in our industry,” noted Murph. “Sharpen’s ability to tap into this is creating astonishing results for our clients. We’ll continue to surface and retell these stories so others can follow their success.”