Kofax, a leading supplier of Intelligent Automation software to digitally transform end-to-end business processes, announces it won the Gold Stevie Award in the Re-Branding / Brand Renovation of the Year category in the 2020 18th Annual American Business Awards for its Work Like Tomorrow campaign. The company was also awarded a Silver Stevie in the Brand Experience of the Year – Business-to-Business category, while Chief Marketing Officer Kathleen Delaney was honored with a Bronze Stevie in the Marketing Executive of the Year category.
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“This year’s Stevie-winning nominations are full of inspiring stories of persistence, ingenuity, resourcefulness and compassion. We celebrate all their stories and look forward to showcasing them during our virtual awards ceremony August 5.”
“These awards reflect the passion, commitment and expertise of Kofax’s high performing marketing team,” says Kathleen Delaney, Chief Marketing Officer at Kofax. “We had a very clear goal, and the team executed flawlessly. Every area of the global marketing team – from demand generation, field marketing and product marketing to communications, creative, analyst relations and digital – were all aligned around our new brand promise and worked together as a team. The results speak for themselves.”
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Kofax’s Work Like Tomorrow campaign resulted in 2 billion impressions from over 1,000 global media placements in 2019 and helped the company go from near zero to almost a 20 percent global share of voice in the intelligent automation space. The effort also included a new website, extensive new demand generation campaigns, new event marketing, content and positioning, brand guidelines, digital advertisements, analyst relations outreach, thought leadership, blogs and social campaigns. In addition, a customer reference program led to nearly 400 active references and nearly 150 published case studies, while the Kofax Intelligent Automation Benchmarking Reports yielded hundreds of leads and has driven roughly 70 opportunities and substantial pipeline.
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration. Over 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.