O’Ratings, a 3rd party company, focuses on providing live-streaming measurement SaaS. It is the innovative industry standard for live-streaming measurement, which provides a comprehensive view of an audience across multi platforms. On June 8, 2020, O’Ratings launched its first weekly ranking list.
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Live-streaming in China is reshaping e-commerce
In China, the live-streaming industry is experiencing an unprecedented change, and it is reshaping e-commerce in China. While most live-streaming platforms (such as YouTube, Amazon Life, twitch) in western countries are focusing on gaming and entertainment, live-streaming platforms in China are embracing e-commerce to leverage its market value. Those platforms are providing Chinese customers with a new channel to get new products and promotions.
In early 2020, the outbreak of COVID-19 created the opportunity for live-streaming to reshape e-commerce in China. China’s Ministry of Commerce posted that there were over 4 million live-streaming shows in the first quarter of 2020.
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Massive Opportunities for Everyone
Live-streaming shopping is evolved from television shopping with more engagement. The live-streamers sell products, give suggestions, and do promotions during the show. The audience can communicate and interact with the live-streamers, and can buy products immediately with discounts that are attractive enough. Although the purchasing power was negatively influenced by COVID-19, the live-streaming industry stimulated the first quarter consumption in China. The online shopping market, especially the live-streaming shopping again became the spotlight.
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