TicketSocket announced that people can now use Ice Cream Social (ICS), their influencer marketing and peer-to-peer commerce tool, with Square Online. With an innovative incentive marketing program, ICS encourages buyers to promote their favorite products.
Read More: Qumulo Announces Native Support for Amazon Nimble Studio
Back in 2019, ICS became the first social marketing tool rewarded finalist for the Ticketing Business Disruptor Award within the first year of being launched. The integration between ICS and the Square Online platform is yet another milestone.
The integration of Square and Ice Cream Social allows vendors to up their word-of-mouth marketing game. The referral marketing method of ICS turns each customer into a micro-influencer and brand advocate. Users can choose between email, SMS, and social media to share the benefits of what they just bought with friends and family.
ICS confirms the power of reward marketing as an effective way of increasing sales and converting the customer’s connections into prospects, leads—and ultimately—patrons. With Square and ICS, partner brands can establish conversion goals. Vendors can set target referral numbers for customers to reach before they can claim refunds and other attractive rewards.
Read More: SalesTechStar Interview With Michael Schwalb, GM Of Partnerships And Data At JW Player
The ICS app has inbuilt analytics and metrics—allowing users to follow up on their revenue increases, new brand affiliate signups, exposure, traffic, and customer participation.
Mark Miller, President of Ice Cream Social, qualified the integration as a long-time debt to vendors and their clients from referral marketing companies. “We’re excited to finally be able to offer Square Online users a friendly interface that breaks the mold with a different approach to incentive marketing tools,” he stated. “By joining forces with Square, we’re providing more and more businesses from a wide variety of industries the opportunity to reach their goals and multiply their clientele through word of mouth.”
Available with Square Online, Ice Cream Social can:
- Promote incentive-based social sharing and obtain 4x more prospects and potential customers.
- Boost brand exposure and increase inbound click traffic by up to 15%.
- Grow your prospect database and revenue between 1% and 7%.
- Seamlessly integrate peer-to-peer shared invitations into your checkout confirmation page.
Read More: In the Future AI And Web Scraping Will Go Hand-in-Hand