Capillary Technologies, a B2B SaaS platform for customer engagement and loyalty, has been named a Leader in The Forrester WaveTM: Channel Incentive Management, Q1 2022 report. The report states that Capillary “is best suited for globally headquartered organizations that are looking for deep technology, self-service, and analytics to achieve their incentives strategy.”
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“is best suited for globally headquartered organizations that are looking for deep technology, self-service, and analytics to achieve their incentives strategy.”
Authored by Forrester analysts Maria Chien and Jay McBain, the report evaluates the most significant providers in the marketplace including Capillary Technologies for Channel Incentive Management (CIM) solutions using a unique scoring system based on 23 evaluation criteria. Capillary’s solution received the highest possible score in six criteria, including Innovation Roadmap; Analysis tools and business intelligence; Data Management; Supporting Products & Services; alerting & Reporting; Security and Privacy, and Nonmonetary and Micro Incentives.
“Capillary has several layers of innovation around product flexibility, a very strong technology backbone, business intelligence features, and security,” the report mentions.
The report states that Capillary claims to offer the first ‘no-code, low-code’ CIM platform “with built-in flexibility to support many transactional or non-transactional partner loyalty scenarios.” With personalization being a crucial element in channel loyalty, the research notes that Capillary’s product attempts to predict customer behavior in advance and then deploy highly targeted campaigns, offers and communications.
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While other vendors are from North America and expanding into Asia, the Forrester report notes that Capillary acquires over half its revenue in the Asia Pacific region but is quickly expanding into Europe and the Americas.
Aneesh Reddy (Executive Director and CEO of Capillary Technologies) said, “We are honored that Forrester has positioned Capillary as a Leader in their report. Channel partnerships are rapidly expanding, and brands are realizing the need to strengthen their B2B channel relationships with meaningful loyalty strategies. Capillary’s Loyalty+ product addresses this by taking a holistic view of the partner behavior and optimizing the incentives program. We believe our position as a leader echoes the amazing results we have delivered to our customers and we will continue to innovate in this developing landscape.”