Zoomd Technologies Ltd. , and its wholly-owned subsidiary Zoomd Ltd. the marketing tech (MarTech) user-acquisition and engagement platform, is pleased to announce the launch of its self-serve SaaS version of its platform, with Tangelo Games, La-Mark, and MuvMobile (a WPP company) being the first three companies on-boarded onto it.
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The platform, which Zoomd views as a resource- and time-saver for its users in the ad buying and optimization process, units all of a user’s advertising campaigns under a single central dashboard and equips advertisers with Zoomd’s full user acquisition capabilities across numerous premium digital channels – including the popular platform TikTok. The platform is driven by artificial intelligence (AI), machine learning, and prediction and automation technologies.
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The Company is of the view that the year 2020 has accelerated the digital transformation of the marketing world. A Gartner survey of CMOs in Western Europe and the U.S. found that they spent 80 percent of marketing budgets on digital channels and this is likely to rise over the coming years.
Zoomd’s experience is that many advertisers find themselves spending too much time manually managing campaigns across several channels and losing a portion of their budget to ad fraud and inefficient work. Zoomd’s experience suggests that a sizable portion of these issues stem from a lack of transparency and synchronization. Zoomd is taking a leading stance in the movement for more transparency and efficiency with its new SaaS subscription-based model.
Zoomd’s new self-served, license-based, SaaS platform allows advertisers, both large and small, to easily and conveniently access, operate, and monitor all user acquisition campaigns themselves, all on a single dashboard. The core objectives of the new platform allows advertisers to spend their budgets more efficiently and effectively.
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