Leading Provider of Software to 3PL Sector Says 3PLs Can Leverage DOM to Increase Revenue, Differentiate versus Just Pick, Pack and Ship Offerings
Softeon, a global supply chain software provider with the industry’s best track record of customer success, has identified a number of opportunities for third-party logistics providers (3PLs) to leverage Distributed Order Management (DOM) software to drive revenue opportunities and create market differentiation.
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“DOM is becoming a ‘must-have’ for growth-focused 3PLs in terms of fulfillment services.”
Softeon’s VP of Client Services, Satish Kumar, and Chief Marketing Officer, Dan Gilmore, shared those insights on a recent webinar in partnership with the International Warehouse Logistics Association (IWLA). Softeon is the leading provider of supply chain software, including DOM and WMS to the 3PL sector.
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Softeon’s Distributed Order Management system is a powerful platform that enables 3PLs to offer services such as the following:
- Advanced Order Management – far beyond basic order entry. This includes such capabilities as back order management, subscriptions, new product introduction, virtual kits, inventory allocation, order scaling, and vendor drop shipping.
- Integration with Virtual Marketplace Platforms – such as Shopify, Amazon, Channel Advisors, BigCommerce, Salesforce, and many others.
- Optimal Order Routing Capabilities – providing clients a sophisticated platform to define order sourcing rules and execute them dynamically. The DOM easily supports strategies such as “pop-up” DCs – just one of many examples.
- Inventory Balancing Services – especially for 3PLs operating “hub and spoke” networks, with DOM optimally determining how inventory received at hubs should be distributed across the “spoke” network, based on a variety of factors.
- Returns Processing – allowing 3PLs to create customer RMA’s and send a return label to a customer or enable customer self-service.
“Distributed Order Management can allow 3PLs to move beyond highly competitive, low-margin pick, pack and ship offerings to offer a higher level of differentiated services,” says Softeon’s Kumar.
Softeon finds that DOM can also be used to improve the efficiency and profitability of traditional order management functions, including faster on-boarding of new clients, significantly reducing the number of times each order must be touched, and providing a single source of the truth.
“We have seen a substantial increase in inquiries from 3PLs on DOM, sometimes stand-alone, sometimes with WMS,” Kumar added, saying, “DOM is becoming a ‘must-have’ for growth-focused 3PLs in terms of fulfillment services.”