The COVID-19 pandemic has been tough on small businesses. Some business owners had to close permanently when in-person shopping plummeted, and many are still struggling to stay afloat. However, the new and changing needs of consumers during this pandemic era has created unique opportunities for new businesses to enter the market. If you’re planning to open a new business this year, you’re in luck! Technology has made it easier than ever to reach new audiences, even from a safe distance. Whether your new business has a physical location or exists 100% online, creating a virtual grand opening is a great way to showcase your business and connect with potential customers right from the start.
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Staying socially distant isn’t the only benefit to hosting a virtual grand opening. It also allows you to expand your reach beyond your local area. You can reach audiences in other towns, states or even countries by implementing strategies like social media campaigns, sharing video reels of your products or services and opening an online pop-up shop. While virtual openings can reach people from almost anywhere, they are great for local businesses too. To educate local business about your new services or products, consider sending mailers or promotional packages to businesses in the community. If your business has a physical location, sharing videos or virtual tours of the space can also provide locals with a more comprehensive idea of what your business is like before they even visit.
If you like the idea of creating a virtual grand opening but are worried about the cost, there are plenty of affordable options available as well. Sharing promotional content ahead of your opening day on platforms like Twitter, Facebook, YouTube and TikTok is free, and it has the potential to broaden your company’s reach.
If you’re interested in hosting a virtual grand opening for your small business, check out the infographic below for ideas.
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