Taking the next step in engaging an accomplished and influential group of female marketers, Women of Martech is proud to announce its 2020 steering committee. Representing a broad set of industries, companies and brands, the Women of Martech steering committee will provide the vision and strategic direction of the organization, which now includes nearly 300 members.
Read More: SalesTechStar Interview With Krischel Crawley, Vice President Of Sales At Nasuni
“The depth of knowledge and expertise that comes with unifying the unique backgrounds and experiences of these incredibly successful women is unparalleled,” said Kathy Bryan, Women of Martech President. “The contributions and accomplishments of each steering committee member is just the tip of the iceberg. Through Women of Martech, the steering committee will spotlight the pivotal and impactful roles women play across organizations and strengthen our impact in the martech industry and beyond.”
Members of the inaugural Women of Martech steering committee include:
- Alyssa Griffin, Senior Accounting Manager at Cogo Labs: Specializing in business operations, Griffin has established a track record of optimizing highly valuable funnels across finance, partner acquisition and project management. She is responsible for maturing Cogo’s partnership team, resulting in hundreds of millions in revenue. Griffin’s cross-functional expertise and focus in marketing on the business and technology sides has enabled her to produce and execute on future-looking opportunities across the performance marketing space.
- Amy Gesenhues, Entrepreneur & Former Senior Editor at Third Door Media: Covering the marketing technology industry for MarTech Today and Marketing Land, Gesenhues was part of Third Door Media’s editorial staff for more than seven years. She effectively reported on martech solutions, the leaders driving martech strategies and all the ways martech shapes digital transformation. Gesenhues believes recognizing and elevating women’s voices is integral to the overall success of the marketing technology industry.
- Jen Capstraw, President & Co-Founder of Women of Email: Capstraw’s Women of Email professional association has more than 4,000 women across more than 40 countries and six continents. Throughout her career, Capstraw personally matched and coached dozens of female speakers for regional and national conferences, was responsible for conceiving Adobe’s Migration Success Plan (a first-of-its-kind pre-ESP migration road mapping and strategy service aimed at accelerating marketing maturity and solution ROI) and effectively promoted leadership and cultivated professional growth among women in the email space.
- Lauren Curler, Vice President, Account Director at MRM/McCann: Having worked on the east and west coasts, Curler learned that talent, inspiration and opportunities for improvement live everywhere. As a business leader, Curler’s areas of focus include cultivating productive client and team dynamics, collaboratively uncovering and pursuing brave ideas and simply finding the best tools for the job.
- Margaux Logan, Vice President, Head of Online Marketplaces Commerce at Publicis Groupe: Throughout her 20 years of experience, Logan has contributed to several successful, established brands, including Unilever and Amazon. She is a classically trained brand marketer with extensive CPG experience through tech and digital lenses and is experienced in building brands from scratch and managing P&Ls. Logan also has vast knowledge in both performance marketing and advanced analytics, and she is a creative thinker who effortlessly blends the art and science of marketing with consumer insights at the core.
- Michelle Robbins, VP of Product Innovation at Aimclear: With nearly three decades of experience, Robbins is an expert in utilizing data analysis to surface insights that translate brand goals into successful cross-channel growth strategies. She is committed to engaging more women in the fields of STEM, representing several organizations as an active mentor and sponsor, including Women in Technology International (WITI), Janes of Digital and Women in Search. Prior to her role at Aimclear, Robbins founded BetaGirl Consulting, where she conducted deep analysis to improve marketing technology platforms and developed comprehensive, data-informed growth strategies and content marketing campaigns.
- Natalie Mullen, Enterprise Account Executive at Jornaya: Mullen is a fervent believer in the capabilities of modern marketing and an advocate for empowering fellow marketers to redefine success. With 15 years of experience, she is seasoned in marketing and selling world-class SaaS solutions and professional services. Through her work at Jornaya, Mullen has the opportunity to witness first- and third-party consumer interactions in real time and across devices.
Read More: 6 Reasons Why You Should Market Your Business During This Covid-19 Crisis