Searchspring, a global leader in site search and merchandising, today announced the general availability of its newest feature, Geographic Merchandising. The tool enables online retailers to increase product and campaign relevancy by displaying content based on shoppers’ geographic location, local needs, and purchasing intentions. The functionality comes on the heels of the company’s latest release, Personalized Recommendations, which further deepens the company’s commitment to invest millions into personalized merchandising solutions over 2021.
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A recent survey reveals that 78% of consumers are more likely to buy from a brand that offers a relevant shopping experience. In just a few clicks, Geographic Merchandising will connect merchandisers with consumers at the moment they’re most ready to take action by providing context and messaging proven to resonate.
“This new integration further validates our commitment to give retailers superpowers by delivering a personalized shopping experience at every touchpoint,” said Vice President of Product, Ten Chu. “In today’s highly competitive ecommerce market, providing relevant results using search and merchandising tools has become paramount to capitalizing on the seismic shift in shopping behavior.”
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The pandemic has dramatically accelerated digital transformation and shoppers’ expectations, with the ecommerce landscape growing by more than 40% year over year. This release comes at a time when online retailers are looking for a swift, and easy way to build authentic online connections with their customers without the high overhead cost of an engineering team or straining their merchandising team’s capabilities.
Searchspring’s Geographic Merchandising enables retailers to make in-the-moment decisions to personalize their website by displaying products relevant to targeted groups that match their local contextual conditions. The new solution will optimize the shopper experience, reduce stress and effort behind finding the items they’re searching for by:
1. Targeting particular segments of customers by setting up rules.
2. Personalizing promotional efforts to match the specific interests and needs of customers by province, state, or country.
3. Highlighting seasonal products and promotions based on geographical footprint, i.e., boosting winter products for one hemisphere and summer products for the other.
4. Presenting hyper-relevant search results by identifying lifestyle and interests of regional customers.
5. Building curated and intentional campaigns that target products or services of a specific geographical area.
6. Localizing banners to personalize and streamline shipping options.
7. Using Searchspring’s advanced features in combination with Geographic Merchandising to create relevant and streamlined shopping experiences.
This new feature solves a common pain point, the inability to target specific regions and demographics in merchandising efforts, leading to lower conversion rates and the inability to establish customer loyalty. Retailers with a national, and global reach will benefit from the new functionality by delivering tailored search results to a targeted set of customers across different geographical regions. This release reaffirms Searchspring’s position as a leader in personalized ecommerce solutions, serving as a one-stop-shop for merchandisers looking to optimize their website and grow in revenue.
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