Premier performance marketplace, Perform[cb], announces the acquisition of Digital Remedy’s direct business division.
Perform[cb] announces its acquisition of Digital Remedy’s direct division.
Perform[cb] is a powerhouse in performance marketing, specializing in the cost-per-acquisition marketing model. With more than 20 years of experience in the affiliate marketing channel, Perform[cb] is known for its tenured account management, proprietary technology, and unmatched compliance standards.
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Perform[cb] and Digital Remedy have been strategic leaders and long-standing partners in the performance space for decades. Through the acquisition of the direct business from Digital Remedy, Perform[cb] will be bolting on additional capabilities in pay-per-call and media buying that complement their established expertise in all major aspects of cost-per-acquisition marketing. With the acquisition comes the addition of more marketers and partners to Perform[cb]‘s industry-leading Network, expanding their portfolio of high-quality offers and traffic. Perform[cb] looks forward to welcoming members of the Digital Remedy team based out of New York City and New Orleans into the Perform[cb] family.
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“We are excited about this acquisition, and look forward to continually expanding our network of marketers and affiliate partners. This expansion of the Perform[cb] marketplace means our marketers will have increased access to an exceptional variety of distribution channels, and our partners will have an even greater assortment of well-branded, top offers to choose from. The Digital Remedy team also brings its expertise in pay-per-call and performance media buying distribution in-house for the Network. We are excited to see how these additions to our business benefit our clients moving forward,” says Perform[cb] CEO, Erin Cigich.
Given the two companies’ consistent partnership in the performance industry, the acquisition is of benefit to both organizations, as CEO of Digital Remedy, Mike Seiman states, “Performance marketing is what built our company 20 years ago, and as we diversify our offering to focus on growing innovative products in the media execution space, we are fortunate to continue our more than 10-year partnership with Perform[cb]. We look forward to investing more in those products while helping Perform[cb] to expand their direct response offering.”