L’Oréal Selects StayinFront TouchCG® to Accelerate Field Sales Performance

StayinFront, a global provider of mobile, cloud-based retail execution solutions, announced today that L’Oréal, the world’s largest pure beauty company with well-known brands including L’Oréal Paris, Garnier, Maybelline New York, Essie, Giorgio Armani Beauty, Kérastase and La Roche Posay has 36 beauty brands across all channels worldwide has deployed StayinFront TouchCG® to field teams across the MENA markets.

The StayinFront TouchCG® platform for L’Oréal will enable field teams to efficiently complete tasks, verify compliance and record competitive activities. The field team will also be able to quickly identify trends, problems and opportunities and be able to monitor performance and set new actions in motion.

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“Choosing StayinFront has enabled us to digitize our field force”, said Alex Sangyong CHO, Sales and Marketing IT Director L’Oréal North Asia & SAPMENA. “We look forward to using StayinFront TouchCG® for an efficient and streamlined retail execution process helping us achieve the perfect store.”

“Following on from our success at L’Oréal New Zealand, we are honoured to have been selected by L’Oréal MENA,” said Phillip Lau, Managing Director at StayinFront Singapore. “We look forward to delivering innovative technology that drives growth to help L’Oréal MENA, Know More, Do More and Sell More in every store visit”.

L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 36 diverse and complementary brands, the Group generated sales amounting to 26.9 billion euros in 2018 and employs 82,600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail, and e-commerce.

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