Contentsquare, the global leader in experience analytics trusted by brands like BMW, Sephora and Walmart, announced it has acquired web performance monitoring company Dareboost, a key part of its new Find & Fix product.
Web performance is a critical part of digital customer experience in 2020. In fact, research has shown that a 100-millisecond delay in web load time can make conversion rates drop by 7%, while a 2-second delay in page load time will more than double the bounce rate.
Dareboost’s web performance technology will add critical capabilities to the new Find & Fix product, which enhances Contentsquare’s comprehensive solution. This latest release will enable businesses to increase customer engagement across their digital properties, and recover millions in lost revenue from technical errors on their websites.
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The core capabilities of the new Contentsquare Find & Fix product include:
- Web performance monitoring and scoring: delivers insights to marketers on loading performance issues (pages, images, script, cookies, 3rd party, etc) and how these are impacting end users.
- Error reporting (API, Javascript, textual) & Impact Quantification: allows businesses to surface and rank errors based on impact on revenue and conversion.
- Advanced Retroactive Search: giving teams the ability to find sessions featuring specific behaviors or error messages, such as “Product is unavailable”, and quantify lost revenue.
- Advanced APM integrations: revealing technical root causes for broken experiences by enabling customers to search, find and analyze the same session in Contentsquare and an APM.
- Comparison and Benchmark: helping customers to compare their performance against the market.
Founded in 2014, Dareboost was designed to help digital teams improve their understanding of web performance issues through synthetic monitoring, website quality analysis and benchmarks. The company today counts over 400 enterprise customers, including American Express, BNP Paribas Personal Finance, Domino’s Pizza and Rightmove.
With the integration of the Dareboost technology into its new Find & Fix product, Contentsquare breaks silos between Marketing teams, IT teams and the rest of the business — and solidifies its global leadership position as the only experience analytics platform to offer a complete set of capabilities across the sales funnel.