MRM//McCann, a leading global customer relationship network, announced today that its e-commerce specialist agency, Optaros by MRM//McCann, was ranked in the Strong Performers category by the independent research firm Forrester Research in its report “The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018.”
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The analysis, subtitled “The Eight Providers That Matter Most And How They Stack Up,” evaluates top commerce specialist service providers in order to “help digital business strategy professionals make the right choice.” Optaros by MRM//McCann was among the highest ranked firms evaluated in the strategy criteria of “vision,” “market approach” and “partner ecosystem,” as well as in the current offering sub-category of “ongoing support.”
“Customers were in unanimous agreement that the firm operates with integrity — which is one of the biggest drivers of their satisfaction,” the Forrester report said, addressing its conclusions based on surveying clients. “One customer said, ‘It’s always relationship first.’ Optaros by MRM//McCann is an obvious choice for MRM//McCann customers but is also a good fit for firms, especially in CPG and manufacturing, that may have the complexities of a large firm but are early in their e-commerce journeys.”
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Kate MacNevin, Global President, MRM//McCann, said, “I am incredibly proud of our e-commerce team for achieving this impressive recognition. Our e-commerce offering continues to expand our range of customer relationship and technology-based capabilities, and ensures we are making the moment of every transaction meaningful for our valued clients.”
This announcement comes on the heels of a year of remarkable expansion from the business and creative perspectives for Optaros by MRM//McCann. They added several major new clients to their roster to achieve significant growth in 2018. At the Imagine Excellence Awards, they won the Best B2B Innovations Award as well as the Spirit of Excellence Award, a recognition given to Magento partners who have demonstrated outstanding performance.
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Optaros by MRM//McCann are e-commerce experts who help clients solve complex problems through technology. They specialize in strategy, consulting and digital transformation, visual design and user experience, e-commerce platform implementation, 24-7 global support and maintenance, performance and optimization, and omnichannel architecture. They have offices in New York, Boston, Bucharest and London.
Forrester Research employs a rigorous process to create a Forrester Wave, including a detailed taxonomy of product attributes, gathering and validating data, and creating the Forrester Wave graphic.
MRM//McCann, named Ad Age‘s 2018 Business-to-Business Agency of the Year, is a leading customer relationship agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.