UNTUCKit, the fast-growing apparel brand known for its signature untucked shirts, has selected digital workplace platform YOOBIC to optimize operations and streamline employee training across its 80+ brick and mortar stores. With Americans resuming in-person shopping in the wake of the pandemic, and also investing in business-casual apparel as they return to workplaces, the new partnership will enable UNTUCKit to drive sales and deliver excellence across every customer touchpoint.
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Known for its breakout success as a digital brand, UNTUCKit has rapidly grown its retail footprint since opening its flagship store in SoHo, New York, in 2015. Using a pioneering “click-to-brick” retail model, UNTUCKit uses real-world locations to build customer loyalty and deliver compelling experiences, including the ability to see and touch UNTUCKit’s full range of shirts and other apparel.
Scaling operations back up in the post-pandemic environment requires efficiency, attention to detail, and a commitment to delivering compelling customer experiences. To achieve that, UNTUCKit is using YOOBIC’s digital workplace solution as a single point of truth for store associates, with a streamlined mobile app assisting them as they manage daily tasks, access virtual training, and give feedback and progress reports to their supervisors.
By unifying communications and task management in a single mobile app, YOOBIC puts all necessary tools and resources at store associates’ fingertips as they move around the sales floor or stockroom — a vital capability as the retail industry works to overcome talent shortages and high turnover. YOOBIC also provides employee training using engaging, bite-sized quizzes and videos — such as tips on helping customers to find their perfect fit — to keep employees on track without disrupting their workflows or requiring them to step off the sales floor.
Mobile engagement features keep UNTUCKit’s team-members connected with their supervisors and with updates direct from HQ, helping them to stay up to speed on new policies, protocols, and product categories, and to quickly and consistently roll out new in-store features such as merchandise displays or banners for new promotions. The YOOBIC platform also gives regional managers full visibility into each store’s performance, training completion rates, and policy compliance, without the need to visit each store in-person — a vital force-multiplier as UNTUCKit opens new locations while ensuring consistent in-store experiences.
“UNTUCKit is dedicated to delivering stellar experiences for customers both online and in our physical retail stores,” said Brent Paulsen, Managing Director, Head of Retail at UNTUCKit. “YOOBIC’s digital workplace gives our associates the support and tools they need to dazzle our customers and deliver consistent excellence every single time someone walks into the store.”
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“We’re thrilled to be working with an apparel pioneer that truly understands both online and offline retail, and the need to bring digital innovations into brick-and-mortar workplaces,” said Fabrice Haiat, CEO and cofounder at YOOBIC. “Brands like UNTUCKit know that supporting and managing frontline workers effectively is the key to driving growth in the post-pandemic era, and YOOBIC is dedicated to giving them the tools they need to succeed.”