OOOOO Entertainment Commerce Limited (“OOOOO” or the “Company”) (OOOO:TSXV), a mobile commerce platform, is pleased to announce that it has signed a definitive agreement with leading online fashion group ISAWITFIRST Ltd. (“ISAWITFIRST”) to display, promote, and sell ISAWITFIRST products on OOOOO’s unique live commerce shopping app.
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ISAWITFIRST is a curator of women’s and men’s fashion offering the latest trends in clothing and footwear and a leader in the growing phenomenon of “Fast Fashion.”
Established four years ago, ISAWITFIRST, founded by Jalal Kamani, previously co-founder of Boohoo PLC, has grown rapidly to become a major online pure play fashion house in the UK.
Andrew Stevenson-Thorpe, Chief Technology Officer at ISAWITFIRST, commented that “the company sees video commerce and the partnership with OOOOO as a key driver of its growth going forward.”
Given their Instagram following of 1.3 million followers, established profile on social media and an active database in excess of 4 million, ISAWITFIRST is a natural partner for OOOOO to accelerate conversion to revenue producing subscribers on the OOOOO platform. ISAWITFIRST currently has an exclusive collaboration with the UK television series “Love Island,” which they have sponsored for the last 3 seasons of the show. Through such collaborations and partnership ISAWITFIRST is notably increasing OOOOO’s visibility amongst UK consumers without costly advertising or paid for media. The partnership will see OOOOO take a percentage of the Gross Merchandise Value that is generated on the ISAWITFIRST series within OOOOO’s disruptive technology.
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Andrew Stevenson-Thorpe said, “From our first few months on the OOOOO platform, we have seen outstanding results. During live shows, we are able to capture immediate customer insight as well as engage in real-time with the audience. We are also seeing a drop in customer returns from orders made during live shows, an indication that a video is a better guide to customers than a still image. In addition, we are seeing sales conversion rates on OOOOO 2-4 times better than traditional fashion websites. That makes this platform exciting. Data suggests that the app is also helping us discover new customers. In our business, getting the first order in the hands of a customer is the hardest and most expensive.”
Sam Jones, Chief Executive Officer commented, “We are deliberately launching OOOOO into fast fashion, sport, beauty and wellness. It is critical we have leading players in each of these categories. In fast fashion, there is a significant advantage if you can understand consumer insight in real-time and respond to it with business decisions. The OOOOO platform can provide this to ISAWITFIRST as part of this partnership. ISAWITFIRST are a great addition to our community as they launch hundreds of styles each week, providing us with endless content. They also work with many of the UK’s leading key opinion leaders in fashion, who in turn become promoters of our platform when they appear in live shows. We are thrilled to have formalized this partnership.”
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