NowVertical Group Inc. (TSX-V: NOW) (“NOW” or the “Company”), a big data, analytics, and vertical intelligence (“VI”) software and solutions company, today announced another solid quarter of contract renewals for NOW Affinio, its audience intelligence engine for segmenting, analyzing and understanding social audiences. Year to date, NOW Affinio has achieved a best-in-class SaaS industry retention rate and added numerous new clients to its customer roster.
Read More: SalesTechStar Interview with Gary Stonell, SVP of Sales and Operations at Opterus
The renewals span several large multinational brands and agencies, including Starz, Universal Music (UK), Fleishman Hillard True Global Intelligence, Leo Burnett, Digitas, and Formerly Known As (FKA). NOW is further encouraged by the solid start for the fourth quarter with the renewals of PVH, which owns brands such as Tommy Hilfiger and Calvin Klein, and award-winning Culture & Lifestyle agencies like Cashmere.
“We are delighted to reaffirm our strong relationships with our customers. It is a testament to the power of the NOW platform and our mission to empower decision-makers in every organization with the confidence to make bold data-backed decisions,” said Daren Trousdell, Chairman and CEO of NOW. “We are excited by the reception NOW continues to receive for its SaaS products and further encouraged by the strong start to the fourth quarter.”
Read More: The Team Sport Approach: 3 Keys to Fostering Sales and Marketing Alignment for Revenue Growth