Company’s market leading Configure, Price, Quote product recognized for expansive capabilities and latest series of enhancements, outpacing 14 industry vendors
Conga, the global leader in Revenue Lifecycle Management solutions, announced that Nucleus Research awarded the company with the top leader position in the 2022 CPQ Technology Value Matrix report, outpacing 14 other industry vendors. The annual assessment of Configure, Price, Quote (CPQ) technology from Nucleus Research, the leading provider of ROI-based analysis of technology services and solutions, ranked Conga as a leader due to its ability to empower users in nearly all industries to accelerate sales by configuring complex products and services with an intuitive, no-code rules engine. Conga also achieved top leader position after introducing a series of product updates and additions, highlighted by the launch of Conga CPQ APIs in the last year.
“A primary CPQ trend Nucleus identified over the last year was the increased emphasis organizations were placing on the integration between their CPQ and CRM solutions. As more organizations shift to viewing partners as extensions of their sales staff, the data captured across multiple touchpoints is vital to optimizing sales agreements,” said Cameron Marsh, Research Analyst with Nucleus Research. “Nucleus expects Conga’s launch of Conga CPQ APIs to significantly expand Conga’s addressable market, providing users with additional flexibility to address specific business needs by leveraging Conga’s now CRM-agnostic CPQ capabilities.”
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Conga CPQ provides users a natively integrated user experience in Salesforce and boasts integration with several other platforms including Microsoft, SAP, and Oracle. Conga provides customers with a unified data model across multiple applications such as CPQ, Contract Lifecycle Management (CLM), digital commerce, and document generation to avoid out of sync data risks. Its unified data model also enables users to define a single set of rules for complex configuration and pricing across sales operations, partner portals, and self-service while avoiding the added stress of managing API connectivity across multiple channels.
Conga CPQ is the only product on the market known to process up to 10,000 lines in a single quote with sub-second response, with functionality that allows users to support bundled sales, recurring product sales, and usage-based sales. With Conga’s guided selling framework, users can generate quotes more accurately and efficiently by leveraging the solution’s recommendations for products, services, and bundles.
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“Conga CPQ is built to deliver seamless buying experiences across all touch points for customers by eliminating manual processes and empowering better selling behaviors throughout the revenue lifecycle,” said Noel Goggin, CEO and Culture Leader at Conga. “Our top leader position in the Nucleus CPQ Technology Value Matrix underscores our steadfast commitment to working closely with our customers to create industry-leading solutions and services that result in smarter deals and drive higher revenue growth.”
In the past year, Conga introduced a series of product updates and additions, highlighted by the launch of Conga CPQ APIs. Conga’s CPQ APIs enable organizations to create self-service capabilities for guided configuration and contracted pricing that can be integrated with any B2B e-commerce site or partner portal. With one set of APIs on a unified data model, Conga CPQ API is CRM-agnostic, and the same catalog and pricing information can be utilized across the entire organization. Conga CPQ offers flexibility to add world-class CPQ capabilities to existing revenue operations through a phased approach at a pace that best supports an organization’s business needs