Rakuten Racks Up Wins at The Drum Marketing Awards USA 2020

Rakuten Takes Top Honors in the Rebrand/Relaunch and Brand Content Strategy Categories

Rakuten, the leading Cash Back portal from Rakuten Rewards, was this year’s top winner at The Drum Marketing Awards USA 2020 in two categories: Rebrand/Relaunch and Brand Content Strategy. Rakuten was also shortlisted by The Drum as one of the year’s best in both categories including Digital Strategy.

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Rakuten was honored as best in Rebrand/Relaunch and Brand Content Strategy for its successful multi-year effort to rebrand its Cash Back portal from Ebates to a new identity as Rakuten. The redesign included a total overhaul of the company’s design standards, redesign of web and mobile user interfaces, an extensive TV and digital video campaign, rollout of a new digital content strategy, partnerships with top-flight sports brands like the NBA’s Golden State Warriors, and many other marketing and branding elements.

“We are honored be named the best in Rebrand/Relaunch and Brand Content Strategy by The Drum Marketing Awards,” said Kristen Gall, President at Rakuten. “The Drum is one of the world’s most prestigious outlets covering the world of marketing and advertising, and its audiences are constantly exposed to the strongest campaigns. To be recognized alongside this level of excellence is a testament to level of talent and spirit of creative collaboration here at Rakuten. I could not be prouder of their work.”

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