Feedback Loop, the agile research company whose technology platform provides rapid consumer feedback to enterprise product and research teams today announced that its platform has been named a product winner in the 2021 BIG Innovation Awards presented by the Business Intelligence Group.
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Feedback Loop’s agile research platform is specifically engineered for collaboration between product and research teams, as the dynamic between product teams and researchers can be strained by product teams’ need to move quickly and researchers’ need to move accurately. The platform is built with research expertise embedded into the user experience so that non-researchers (product teams and marketers) can perform select research functions (such as discovery, message testing and concept testing) responsibly.
With Feedback Loop, companies can tap into reliable consumer feedback quickly, giving the capability to generate research directly to product development teams, who need to add data to business decision-making throughout the product development process. This also frees up researchers to perform the type of studies that require the expertise only they can provide.
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“Our focus at Feedback Loop has always been to provide product development teams with access to rapid consumer feedback at every step of the go-to-market process and beyond,” said Rob Holland, CEO, Feedback Loop. “The past year has taught us that successful companies must continue to innovate–and do so quickly–to meet consumers’ changing behaviors and needs. This honor is a nod to our ability to guide that transformation through agile research.”
Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.
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