Accenture has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed.
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“We are thrilled to be joining forces with Accenture to help clients meet their accelerated demand for personalized and compelling content at scale, particularly as many brands today struggle with a fragmented approach”
The acquisition of CreativeDrive — which helps brands meet the ever-increasing pace of digital and commerce channel activation — will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes Estée Lauder, Michael Kors and Walmart, among other leading brands.
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“Speed is today’s currency, particularly as the COVID-19 pandemic accelerates the massive disruption that brands are experiencing as consumers shift to online channels at an unprecedented pace,” said Brian Whipple, CEO of Accenture Interactive. “The acquisition of CreativeDrive is an investment in our clients and their future success — positioning us even more strongly to help them rise to this challenge and create a content revolution in a creative, cost-effective and agile manner.”
Founded in 2015, CreativeDrive has built a global network of on-premise content studios designed for fast and flexible creative asset production across all format types, including motion, photography, CGI and augmented reality. In addition, its proprietary CD Suite technology system automates key steps in the content creation lifecycle to connect the entire ecosystem of brands, markets, retailers and suppliers.
These capabilities, combined with the scale, speed and business expertise of Accenture Operations, provides companies with a comprehensive offering across content creation production and distribution.
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