PubMatic Joins Industry-wide Unified ID 2.0 Initiative for an Alternative to Third-Party Cookies Read more
Tru Optik and SpringServe Enter Agreement to Enhance Audience-Based Targeting within SpringServe’s Connected TV Management Platform Read more
Zeotap Lands Additional $18.5M from SignalFire’s Breakout Fund to Extend Series C to $60.5M Read more
Adstra Partners with Karlsgate, Enabling Zero-Trust Data Sharing for Customers Using Anonymous Tokens Read more
MediaMath Integrates Merkle’s Merkury ID to Scale Cookieless Identity Management, Activation, and Attribution Read more