Globally, Consumers Are Looking for Directions to Toy and Jewelry Stores in the Leadup to Christmas and Liquor Stores for New Year’s Eve.
Yext, Inc. , the Search Experience Cloud company, released new research on global consumer search behavior during the holiday season. The study found that consumers ready to buy gifts click for directions to toy stores up to 231% above average the week before Christmas, while those looking to imbibe during the holidays request directions to liquor stores up to 160% above average on Christmas Eve.
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“The holiday season is one of the busiest for businesses across categories, but some verticals, like toy stores, jewelry stores, arcades, and liquor stores, experience more consumer engagement depending on the day,” said Zahid Zakaria, Senior Director of Insights and Analytics at Yext. “Our research reveals when different businesses can expect a surge of customers at their doorstep so they can be prepared to take advantage of the influx — whether it comes at the beginning, middle, or end of the season — with accurate information about themselves online.”
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The customer journey starts with a question, and every day consumers search for answers about brands. However, they are increasingly served false or misleading information from sources other than the brand. , the Search Experience Cloud company, exists to help brands regain and maintain a direct relationship with their customers. With a mission to provide perfect answers everywhere, Yext puts businesses in control of their facts online by delivering brand verified answers straight from the source — wherever their customers are searching. Companies like Taco Bell, Marriott, Jaguar-Land Rover, and businesses around the world use Yext to take back control of the customer journey, starting on their own website.
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