Yes Marketing announced an expansion of their relationship with Adobe designed to fill a market gap in technology and services offered to companies in the healthcare vertical. This collaboration enables Adobe customers to get full use of Adobe Campaign, Adobe’s b2c cross-channel campaign management solution while enabling regulatory-compliant use of all customer data assets.
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Adobe customers in the healthcare vertical and beyond, now have access to Yes Marketing’s robust technology and expert services to enhance their Adobe Experience Cloud implementation. Capabilities include data assets, data hygiene, deliverability, implementation as well as services spanning program management, creative, strategy, advanced analytics, and campaign production.
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“Our growing relationship will support the increasingly complex technology and service needs of marketers across industries, especially in healthcare, who require robust personalization, segmentation, and deployment capabilities,” said Jim Sturm, president at Yes Marketing.
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