New visual communication tool enables customers to create user-generated video content in platform
Mediafly, a leading sales enablement technology provider dedicated to interactive presentations, content management and value-based selling experiences, announced today Copilot, a new interactive feature that allows revenue teams to record videos of themselves to provide personalized context on sales, marketing, demo and training content. Instead of sending stagnant content to customers, prospects, partners and employees, Mediafly users can combine a pre-recorded video vignette with content to provide personalized, conversational presentations without long email explanations or additional calls.
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According to McKinsey, approximately two-thirds of B2B buyers prefer remote-selling or digital self-service interactions over traditional tactics. The same study indicates 64% of B2B companies plan to increase the number of hybrid sellers who interact with customers through omnichannel methods like video. Connecting with audiences through user-generated video content is now critical to a seller’s ability to win and retain customers.
“In today’s hybrid-selling environment, video messaging adds a much-needed layer of engagement for sellers, allowing them to illustrate things visually without having to jump on a call or write paragraphs of explanations,” said Carson Conant, CEO and founder of Mediafly. “Copilot enables revenue teams to record and share high-quality video overlays with their content to drive a more personalized and engaging buying experience. This new feature advances our mission of bringing buyers a more interactive, personalized content engagement experience that drives deal results.”
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Using Copilot, Mediafly customers can seamlessly produce video voice overs of presentations, allowing sales reps to deliver interactive proposal walk-throughs, value analysis reports, and product demos buyers can consume on-demand. Additionally, this tool allows managers to record and send sales trainings for their teams, helping streamline onboarding and accelerating ramp times for new reps. Copilot also allows revenue teams to split videos into “scenes,” so if an error occurs, managers or reps can edit out sections and swap in new recordings to create seamless, high-quality presentations without having to start from the beginning. After finalizing these videos, Mediafly customers can share them via their Mediafly sales applications and track their performance using Mediafly Insights’ content usage and consumption analytics.
“To win deals, you have to communicate value and build strong relationships with your customers. Using Copilot, revenue teams can more effectively personalize their outreach while pairing engaging content with video context throughout the buyer journey,” said Dustin Zweck, vice president of sales at Mediafly. “This tool is a game-changer for reps and managers to deliver interactive video content that captures buyers’ attention and keeps deals moving forward — all from within the same sales application they’re already using.”
Today’s announcement marks Mediafly’s latest expansion of its sales enablement technology. Along with Copilot, Mediafly added Broadcaster and Tool Builder for Marketing earlier this year, highlighting the company’s continued commitment to product innovation.
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