Blis and Location Sciences announce alliance to drive data verification and transparency in the advertising industry
Blis, the global leader in real-world intelligence, has announced that it is the first global location intelligence company to embrace independent verification of data quality from independent location data verification and analytics company, Location Sciences.
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Blis and Location Sciences are coming together as two independent companies with a common goal for more transparency and data integrity in the advertising industry. At a time when clients are looking for more accountability from their technology partners and increased transparency for their digital activity, this alliance paves the way for substantial improvements in data accuracy. Clients are demanding third-party verification and Location Sciences’ Verify product can now provide that independent layer of validation and assurance for Blis’ global client base.
Greg Isbister, CEO of Blis, commented: “Transparency and data accuracy are at the core of our business, underpinning everything we do. Our proprietary technology, Smart Pin, filters out over 80% of the data received because it doesn’t meet our quality and accuracy standards. Our clients turn to us for high-quality data to better understand their customers and drive engagement and sales. Being independently recognised by Location Sciences, both for location data and signal quality accuracy, adds a valuable layer of impartial authentication for our customers. We’re proud to be the first in our industry to offer independently verified data on a global scale.”
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Across digital, clients are looking for greater transparency to ensure they deliver the most impactful and effective campaigns, especially in programmatic where there is a vast difference in quality levels. Clients are now accustomed to viewability and brand safety metrics, and the accuracy of location data is another key metric that needs tracking.
Mark Slade, CEO of Location Sciences, said: “Together with Blis, we are taking the lead globally in terms of bringing transparency to location data. In a market where suppliers can all claim to be experts in location, it’s our experience that the best are the first to embrace independent verification. The adoption of Verify is testament to the quality of Blis’ platform and the data achieved near perfect scores (99%) in our tests – once again showing that quality and accuracy in this sector can be achieved. Blis’ confidence in its data further demonstrates the open and honest approach it takes with its customers.”
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