Some industry insiders say “Headless Commerce” is the optimal foundation for B2B digital commerce, while others call it feature-less vaporware and a distraction from proven full stack solutions. Who is right?
The world’s leading experts in B2B e-commerce, Andy Hoar and Brian Beck, are taking on another key industry debate with the latest installment of their Master B2B Un-Webinar series: “Is Headless the Future of B2B Ecommerce?”
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As B2B companies seek to lay the foundation for the future of their e-commerce operations, key decisions around the right technology approach put millions in investment dollars and, even more critically, time and resources on the line. The wrong decision can cost a company its competitive advantage and people their jobs.
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Is the headless approach to enabling e-commerce the right answer for B2B firms, or is this just a passing fad? Does headless future-proof the business with enormous flexibility or does it create a costly “shiny object” that doesn’t deliver on critical functionality?
The debate will cover key questions, including:
- What exactly is headless commerce? Why does every solution call itself “headless” these days?
- Are there any real results in the market from this approach?
- Does the headless approach only work for certain kinds and sizes of businesses?
- Does headless spell the end of full-stack solutions?
- What are the advantages of headless? What are the downsides?
Joined by seasoned e-commerce veterans and practitioners from industry leaders Watsco, J.J. Keller, and Adobe, Andy and Brian will guide a debate to settle this important issue.
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