Julie Thomas, CEO and President of ValueSelling Associates, Inc., has been honored by The Stevie® Awards for Women in Business with an award for Most Valuable Corporate Response in the COVID-19 Response category. This category commends exemplary responses to the pandemic by female-led or -owned companies. Julie’s entry showcases how ValueSelling Associates re-evaluated the company’s training delivery and enabled new Virtual Instructor-Led Training (VILT) offerings to support B2B sales teams who had pivoted to selling 100% online as a result of the COVID-19 pandemic.
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The Stevie® Awards for Women in Business shines a spotlight on women executives, entrepreneurs, and organizations run by women. More than 1,500 nominations were considered from organizations and individuals worldwide in multiple categories. The Stevie is widely regarded as the world’s premier business award, and the award winners reflect a diverse group of large and small organizations from around the globe.
“I am truly grateful to be recognized with a Stevie Award for Women for our COVID-19 response – and this distinction extends to our entire ValueSelling Associates team,” said Julie Thomas. “When the COVID-19 pandemic hit, we knew that a successful transition to an engaging virtual sales training method was crucial.”
She explains, “By the first week in March, our entire calendar of scheduled in-person training sessions had been either cancelled or postponed indefinitely. We immediately re-evaluated the company’s online platforms to enable successful delivery of a new Virtual Instructor-Led Training offering. We knew it had to be much more than a series of online classes. It required higher levels of engagement and interactivity, which led to a reengineering of the company’s offerings from the ground up.”
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