True Influence, the technology leader of intent-based marketing and demand generation solutions, on Friday announced its IntentBase intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience.
“Quality intent data can be a powerful predictor of who is in a specific market and ready to buy, enabling organizations to improve the performance and success of their sales and marketing programs,” said Brian Giese, CEO, True Influence. “Our data covers the entire world wide web, researching intent across millions of accounts and locations, increasing the amount and quality of intent data that our users receive.”
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True Influence’s intent data is more expansive than what’s available from data co-ops or single-source providers, providing a comprehensive base for the advanced intent analysis. Intent behavior is monitored by both executive and managerial customer personas to give a complete picture of organizational buying dynamics. Key features include:
- Option of either domain intent data – company, URL, city, state, topic, intent score, and date, or contact intent data, which adds the hashed email, or contact data with specific contact information, which targets the exact email and the precise in-market contact (full name and position) showing activity relevant to your specific topics.
- Exclusive True Influence Identity Graph technology that identifies intent signals absent from most other data streams.
- Advanced triangulation based on dozens of variables pinpoints accounts, locations, and specific individuals who are expressing intent. This critical intent intelligence is either missing or ignored in most other data streams.
- Buying groups or demand unit determination by customer persona automatically identifying individuals who match the criteria across any account list or audience segment in a comprehensive B2B contact database.
- Artificial intelligence (AI), machine learning, and natural language processing identifies the precise person in-market and topical interests, and maps intent activity to True Influence’s more than 6,500 B2B topics. New topics can be added at any time.
- True Influence’s B2B contact data undergoes rigorous quarterly maintenance that includes standardization, verification, deliverability, NCOA, and deceased processing. Additionally, all intent and contact information delivered by IntentBase is in full compliance with GDPR and other prevailing privacy regulations.
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True Influence is a demand generation company that accelerates B2B sales revenue.