Thought Industries, the world’s leading B2B customer training platform provider, announced BSA | The Software Alliance, the leading advocate for the global software industry before governments and in the international marketplace, has selected its platform to drive an integrated customer training user experience from marketing through the sale of its software asset management (SAM) certification courses.
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BSA members represent some of the largest and most well-known software organizations around the world. In an environment where software is becoming more ubiquitous, complex and cloud-based, and where IT departments must now manage employees bringing their own devices to work (BYOD) and increasingly working remotely, managing software assets is becoming more important and complicated.
“The structure of our SAM certification course had to meet the diverse needs of our multiple external audiences from end-users who require a seamless user experience to resellers who wanted a unique branded learning experience to offer their own customers,” said Ha Nguyen McNeill, chief operating officer, BSA | The Software Alliance. “The Thought Industries platform enabled us to meet a very aggressive timeline to transition off an internal training LMS that was not focused on the ecommerce and marketing automation integration required to deliver a great experience for external customers. Additionally, reducing back-end administrative burden was another important requirement and why we selected Thought Industries over other solutions.”Read More: Amazon 2020 Innovations Each Seller Needs To Know
BSA Verafirm offers the only training and certification program in the world aligned to the 2017 ISO 19770-1, the latest global standard for managing IT assets.
“The content covers all areas of software asset management, including contemporary issues faced by SAM managers such as cloud, managing external publisher audit notice, DevOps, open-source software, etc.,” said a global head of IT management at a leading European financial services group. “Overall, the information is valuable, the user interface is very friendly and visual quality is very good.”
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