NetLine Corporation unveiled its Intent Discovery solution; the company’s latest product designed to provide deeper insight into in-market behavior at the buyer-level. By offering marketers dramatic scale beyond the limitations of their own content, NetLine can deliver first-party sourced intent-rich data to propel accelerated sales outcomes.
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NetLine, the company that strives to democratize B2B lead generation, sought to address the challenges Demand Gen Marketers have in consistently producing rich buyer-level insights to foster informed Sales dialogues. With Intent Discovery, Marketers are not only able to identify the “Person” in the buying committee but can also learn of the prospect’s definitive status in their respective journey. This is in stark contrast to the account-level, and “Persona-only,” solutions currently offered by third-party data vendors.
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CEO and Chairman Robert Alvin shared his excitement over the announcement. “Historically, if Marketers wanted to glean true intent insights from their prospects, they had to rely on a mix of their own content initiatives and faceless display advertising campaigns focused on targeting anonymous third-party cookies,” Alvin said. “With Intent Discovery, Marketers now have access to dramatic first-party scale beyond their own content, enabling them to accelerate the sales process.”
This activity is then mined on a real-time basis and intercepted once a buyer has met or exceeded each element required to define intent — capturing custom, intent-rich, customer-specific insights directly from the prospect. The end result being that Marketers are more efficiently capitalizing on in-market intent and directly connecting the dots to who is in-market.
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