Scott East, co-author of Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer, is CEO and Co-Founder of MSIGHTS, which provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.