Mike Orr co-founded Grapevine6 with four long-time friends to make content valuable to sales. They developed the G6 mobile app and content engagement platform that applies AI to accelerate sales and marketing efforts. Mike applied design thinking to develop an app that delivers relevant content for business professionals, in an easy-to-use experience. Before launching Grapevine6, Mike worked with the team that would eventually found Grapevine6 to create a martech startup that was acquired by Cundari. As the strategic leader of Cundari’s digital team, Mike’s work won a number of global awards including two Cannes Lions, a Fast Company Innovation by Design award and Best of the Best in World from MAAW (Marketing Agencies Association Worldwide). Mike earned a B.A.Sc. from UW and an MBA from Rotman.