Melissa Burdick, is the President of Pacvue, an eCommerce advertising and intelligence platform. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an eCommerce thought leader, Forbes Agency Council member, and participates as a speaker at eCommerce conferences and industry podcasts.