Magda Houalla is Director of Marketing Strategy at AspireIQ, the leading community intelligence marketing platform that’s changing relationships between brands and the people who share their passion. Magda plays a pivotal role in ensuring brands using the AspireIQ platform are set up for success by aligning their needs with best practices and a world-class strategy. Her guidance has helped brands such as Bed Bath & Beyond, Freshly, L.L. Bean, Walmart, and Zevia expand their community and influencer programs, and increase ROI.