Julian Baring is Adform’s General Manager – Americas, based in New York and has more than 20 years of digital media experience. He started his career in agencies at BBDO and Saatchi & Saatchi before co-founding travel-site Weekends.com and riding the dotcom wave all the way to the bottom. Julian has worked across the UK, US and APAC in senior executive roles at Vodafone, Operative, Facilitate Digital and most recently, Adslot. He has an MBA from Oxford University and a BA in history from Brown University and lives in Brooklyn with his wife and three children.