Jory Des Jardins is CMO of the @ Company, builder of an internet protocol designed to put control over online data and user experiences back into the hands of People. She is passionate about making capital funding and business building resources available to talented, underrepresented founders. She is VC in Residence at the W Fund. Jory pioneered social marketing as Co-Founder and President of BlogHer, a media marketplace representing thousands of digital influencers, which reached 100 million monthly unique viewers at the time of its acquisition. As the primary evangelist of social influence to agencies and brands such as P&G and Coca Cola, she established and grew strategic partnerships with top advertisers and revenue partners. She led the operational transition into more data-driven, performance-based campaign models, quantifying digital influence and enabling thousands of independent content creators to monetize both their content and influence, a model that underpins today’s model for influencer marketing.