Jake Sorofman is president of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle by transforming how suppliers and buyers collaborate and win together. Previously, Jake was CMO of Pendo and chief of research at Gartner. His writing has appeared in dozens of publications, including Forbes, Inc., and Harvard Business Review. Jake holds a bachelor’s degree in English and political science from University of New Hampshire, an MBA from Bentley University, and a Master of Arts from University of North Carolina. For more information on MetaCX, please visit www.metacx.com/