Becky Holloway is the VP of Marketing at Malbek and is the creative voice behind Malbek’s whimsical brand and messaging. She has spent her career working with start-ups in technology, finance, and healthcare, helping to shape and develop them into robust, demand-generating machines that drive revenue growth. She is trained and certified in Pragmatic Institute’s methodology, which seeks to focus on market-driven problem solving to shape go-to-market strategy. Outside of marketing, Becky has a serious case of wanderlust and travels as much as she can with her husband. Her large, blended “Brady Bunch” family keeps her very busy, but when time permits she is an avid birding enthusiast, gardener, knitter, and piano player. She is a former board member of the Honors College Alumni Association at Rutgers University-Camden, and, in quiet moments when inspiration strikes, she writes to soothe her soul.