As a ballerina turned marketer, Allyson is the CMO at TrustRadius, a buyer intelligence platform. She leads marketing strategy to create a marketplace for both technology providers and buyers. With a proven track record in B2B SaaS, she is an action-oriented, go-to-market leader that builds marketing teams and programs that generate revenue. Her in-depth understanding of the customer journey, combined with a data-driven approach has given her and the tech companies she has worked for a competitive advantage.