New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences
RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides account-level analysis of website visitors.
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The new Site Visitor API enables account-level identification including firmographic details of site visitors in real-time. New partners Uberflip, Reactful and Hushly have built integrations to ingest the new RollWorks Site Visitor API data, allowing B2B marketers to create personalized experiences for their web, chat, and landing page visitors. The Google Analytics integration of the API provides marketers with account-based lenses by which to view analytics and web traffic patterns. Insights into activities like a specific account’s time on site or content consumed helps align web activity with account-based strategies.
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“Many marketers want to better understand their anonymous website traffic to create a more tailored experience for accounts visiting and analyze trends over time,” said Justin Cooperman, VP of Product at RollWorks. “Our Site Visitor API directly addresses this growing use case in ABM and helps improve web, chat, and landing page personalization by identifying accounts that were previously unknown. By integrating these insights with leading personalization partners like Uberflip, Reactful and Hushly, we’re helping customers activate these insights, no matter what platform they may already be using.”
RollWorks + Uberflip for Personalized ABM Destinations
Uberflip leverages RollWorks account data to create ABM campaign destinations that match the prospect’s company, industry, purchasing intent, and more. With the Rollworks and Uberflip app, B2B marketers can dynamically personalize account experiences in real-time, enabling marketers to be more agile and drive better engagement during the sales cycle.
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